Take-Home Question: Chapter 3: Lighting Director

I do not agree with the LD wanting to shoot the commercial using a fast falloff “to accentuate the nice bone structure of the model’s face.” For this particular type of add using flat lighting to expose the face with less shadow will show how clean and clear the product makes the consumers face. 

A Hard Day's Night Response

The Beatles in A Hard Day's Night

The Beatles

This photo appears candid as the photo above is, however, you can tell that they may have been told to sit there for a shot